33 Mind Shattering Email Marketing Statistics You Need To Know In 2014

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We heard the hype in 2013 about the death of email marketing, but we’ve discovered current statistics that support its thriving life. Email is working and working well. Don’t believe me?

Email marketing has an ROI of 4,300%. tweet this

Companies view email marketing as a better ROI than social media, content marketing, PPC, and more. But only 4% of marketers rate their email marketing efforts as “excellent”. Without giving too much away, let’s kick off the new year with 33 email marketing statistics & takeaways you need to know in 2014. Happy marketing! :)

EMAIL MARKETING ROI

  1. Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. tweet this
  2. Email Marketing has an ROI of 4,300%. tweet this
  3. 66% of in-house marketers rate email as having “excellent” or “good” ROI. tweet this

Takeaway: It’s 2014 and it’s time to take email marketing seriously. Integrate email with your overall marketing mix and consider allocating more resources to email marketing.

GENERAL EMAIL MARKETING

  1. Nearly two thirds of marketers rate their company email as poor or average and less than 4% rate it as “excellent”. tweet this
  2. 91% of consumers check their email at least once a day. tweet this
  3. 56% of businesses say they plan to increase their use of email marketing in 2014. tweet this
  4. 42% of marketers use email service providers for services beyond email broadcasting. This is up 12% from 2010. tweet this
  5. Companies that use an email service provider are more likely to be satisfied with their email marketing than companies who do not. tweet this
  6. Less than half (41%) of companies are using more than half of their email system functionality, which has not improved since last year. tweet this
  7. In addition to broadcast email, measurement & analytics, personalization, automated campaigns, and segmentation are the popular services provided by email service providers that marketers tap into. tweet this
  8. Businesses are looking for deeper integration of email with other business functions. The most common barrier to integrating email with overall business strategies is disconnected systems and technologies. tweet this
  9. Only 8% of companies & agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. tweet this

Takeaway: Develop an email marketing plan for 2014 that’s fully integrated into your overall marketing mix. Create an email marketing calendar and sign up with an email service provider like ExpressPigeon that allows for integration with your current systems and technologies. Tap into your ESP’s potential by exploring autoresponders, transactional email, custom integration, deep segmentation, and data collection & analysis. Consider developing an automated email campaign so you can do more work upfront and focus on other marketing to-dos in the future. 

MOBILE

  1. Email is the most popular activity on smartphones among users ages 18-44. tweet this
  2. Over half of smartphone users grab their smartphone immediately after waking up. tweet this
  3. 64% of decision-makers read their email via mobile devices. tweet this
  4. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens. tweet this
  5. 32% of marketers do not have a strategy in place to optimize emails for mobile devices. tweet this.

Takeaway: Mobile is the future of email marketing. Be sure to keep mobile at the center of your email marketing plan for 2014. Begin by signing up for a mobile-friendly email service provider like ExpressPigeon. Make sure links in your emails are directed to responsive pages where readers can continue to engage via mobile. Subject lines are more important than ever. 

SALES

  1. 66% of US online consumers, ages 15 and up made a purchase as a result of email marketing messages. tweet this
  2. Over 70% of mobile purchasing decisions are influenced by promotional emails. tweet this
  3. Over half of businesses achieve over 10% of total sales through email marketing. tweet this

Takeaway: Email marketing is a powerful sales channel. If you’re an e-retailer, consider connecting with our transactional email service and don’t sleep on abandoned cart emails.

SUBJECT LINE

  1. Nearly one third of email recipients open email based on subject line alone. tweet this
  2. Crazy subject lines generate opens but will damage subscriber relationships. If you use a subject line such as “Free booze”, you better actually offer free booze. An exciting subject line that gets someone to open an email but leaves them with nothing special in return can have a negative effect on your business in the long-term. Why would a subscriber open your next email if they no longer trust you? tweet this
  3. Using “Alert” or “News” or “Bulletin” in subject lines significantly boosts open and click-through rates. tweet this
  4. Using “Daily” or “Weekly” in subject lines boosts open and click-through rates whereas “Monthly” hurts open rates and CTRs. tweet this
  5. Using the words “Sale” or “New” or “Video” in subject lines boost open and click-through rates. tweet this

Takeaway: The key to higher opens and click-through rates is consistency (daily or weekly), urgency (alert, news, bulletin), and special offerings (sale, new, video). Don’t get sucked into using crazy subject lines unless they deliver as promised. Run A/B Split Tests for subject lines when sending emails. 

LIST & DELIVERABILITY

  1. Almost half of subscribers are inactive on an email list. tweet this
  2. Over 20% of marketing emails never make it to a subscriber’s inbox. tweet this
  3. Email open rates are noticeably lower on weekends than on weekdays. tweet this
  4. Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email. tweet this
  5. Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%. tweet this
  6. Less than 1 in 2000 subscribers mark an email as SPAM. tweet this

Takeaway: Clean out your email list every few months and avoid sending on weekends. When selecting email marketing software, make sure deliverability is solid. 

TESTING & OPTIMIZATION

  1. Design & content is the most time-consuming email activity for marketers and it is taking away from spending time on testing & optimization. tweet this
  2. 17% of marketers are not tracking email marketing metrics for their organizations. tweet this

Takeaway: Consider using email marketing tools by ExpressPigeon to spend less time designing and more time on testing & optimization. Technori Founder, Seth Kravitz says, “I used to take about 30 to 45 minutes to prep and send one email and with ExpressPigeon I would say it’s maybe 10 minutes or less.”

SOURCES:

  1. Hubspot. (2013, December 5). 18 Email Marketing Stats That’ll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/email-marketing-stats-list
  2. Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf
  3. ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-and-stats-for-2014/
  4. iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketing-survey.pdf
  5. MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/2013/10459/7-in10-smartphone-owners-access-facebook-via-device
  6. Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html
  7. Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html
  8. Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame
  9. Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/saturday-stat-series/
  10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716-more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing
  11. Yesmail Interactive. (2013). Yesmail’s Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/yesmail-email-compass-purchase-behavior
  12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/
  13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber’s inbox: report. Retrieved via econsultancy.com/blog/63148-22-of-marketing-emails-fail-to-reach-the-subscriber-s-inbox-report
  14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-case-studies-and-infographics-on-the-optimal-time-to-send-emails
  15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/
  16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-Email-Marketing-Benchmark-Report.pdf

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

ExpressPigeon President Igor Polevoy Talks Email Marketing on Media Shower

EmailMarketingRockStatus

Social media is a hot topic these days but business owners would be crazy to overlook the power of email marketing. With an ROI over 4,000% and the biggest marketers in the game calling it critical to content marketing, email is truly king.

ExpressPigeon President Igor Polevoy knows this well. To constantly improve the ExpressPigeon email software and keep us updated on important email issues, Igor lives deep in the mysterious land of email. And lucky for us, he occasionally does interviews. ;)

Igor aired his thoughts on Media Shower last week, covering topics including:

  • Best practices for building a newsletter
  • Biggest mistakes in email marketing
  • The future of email marketing

Read the full interview here and sign up for our free email marketing newsletter below.

Send better email.

Join thousands who receive
timely email marketing tips.


No SPAM. We promise.

About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

DMARC in Plain English and what it means to Email Marketing

dmarc

DMARC stands for Domain-based Message Authentication, Reporting and Conformance and it is yet another technology trick ISPs and ESPs use to ward off SPAM in addition to SPF and DKIM.

DMARC is a configuration of a domain record that tells the receiving computer what to do with messages if they are coming from a computer with a different domain compared to the one specified on the “Reply To” field.

For instance, at ExpressPigeon we configured our DMARC policies such that if someone else sends an email from their computer (which cannot have our domain), but set the Reply To as: “jack.the.intruder@expresspigeon.com”, then the accepting computer should report this incident to us.

So far so good? Well DMARC – being a relatively new technology – has been used sparingly for some time. Different companies were doing pretty much the same as us: just reporting these incidents. This changed in April 2014 when Yahoo! took a deep dive into DMARC requiring receiving computers to reject emails if they are not sent from Yahoo! computers.

Soon AOL followed the path after Yahoo!, which means you also cannot use AOL-based return addresses.

How does DMARC affect email marketers?

If you are sending emails from our servers (or if you are using any other ESP), and you use your personal Yahoo! (or AOL) email as a “Reply To”, then most ISPs like Microsoft, Google etc will simply reject your emails because Yahoo asked them to!

The solution to this is to use your corporate email address. Yahoo! and AOL logic is easy to understand: they provide free email service to individuals. If an email address they provide is also used to send mass emails from another ESP, than this is kind of a violation of the agreement on your end (I’m not a lawyer, do not hold my feet to the fire:)).

Instead of sending from miketheblogger@yahoo.com, you will have to switch to mike@miketheblogger.com to solve this problem.

Bottom Line

If you are sending mass email on behalf of your company, use your corporate email for this. If you are a blogger, and represent yourself then take this opportunity to get your own domain and build a better brand for yourself!

Happy mailin’

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About Igor Polevoy

Igor Polevoy is the President of ExpressPigeon, the easiest way to send professional email. He has over 15 years of experience and passion in developing high quality software, which culminated into ExpressPigeon. You can find him on Google+ and Twitter

101 Ways To Seriously Grow Your Email List

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An email list is a powerful marketing asset. Imagine having the ability to reach thousands of people at the click of a button? Once you have an opt-in list, anything is possible.

Every Business Needs An Email List

Every single one of your current and future customers has an email address, a direct line into the palm of their hands. Email is one of the most personal and economical ways to stay in touch.

In fact, current statistics show that email marketing performs better than social media, PPC, content marketing, offline direct marketing, online display advertising, mobile marketing, and affiliate marketing. So where do you begin?

You Need An Email Service Provider

An email service provider is a company that gives you tools to send marketing email. Here are some of the most important criteria for choosing an ESP that is right for your business:

  1. Deliverability. You need to make sure your emails make it to inboxes. Otherwise, the rest of your work is wasted. The most reputable ESPs (including ExpressPigeon) hover around 99% deliverability.
  2. Setup. Setting up your ESP account should be a painless process. Whether you’re uploading a list or designing your first email, you shouldn’t need hours to make it happen. The best ESPs are user-friendly and intuitive.
  3. Management. Managing your email campaigns should be easy. If you find it difficult to navigate an ESP, it will only get more complicated as you develop your email program.
  4. Tracking. Reports should be beautiful and straightforward. Make sure to look for analytics integrations and see what reports your ESP offers before signing up.
  5. Support. An ESP should be easy enough to use without any support, but there will be times when you need a hand. It’s important to know that someone will be there for you.

If you want to build a massive email list, start with ExpressPigeon. We host your list and make it easy to design and send emails that are beautiful and mobile-friendly. You can try ExpressPigeon for free today.

You Need To Send Amazing Emails

It goes without saying that in order to build an email list, you need to send emails that people care about. Without awesome content, you can use all of the list-building tactics in the world, but nobody will want your emails.

How can you develop great content?

  1. Do the research. Subscribe to competitors to see what types of emails they send. Make a list of content categories and brainstorm the types of emails you want to send. Use competitor emails as inspiration but seek to create a program that is truly original.
  2. Create an email content calendar. Once you determine content categories, create an email content calendar with specific email topics and dates for delivery. Sending frequency should be consistent but test multiple delivery dates and times, content types, and designs to find what works best.
  3. Design a branded email template. Use the ExpressPigeon email editor to design a beautiful template that reflects the look and feel of your brand – in minutes. You can easily replicate each newsletter and create variations for testing.

Here are a few email content tips to help you…

  • Make emails easy to share. Add a “forward to a friend” link in seconds with ExpressPigeon. You can also add social sharing buttons using “tweet this” links from ClickToTweet or other social buttons.
  • Share your best content. Whether its your latest blog post or ebook, make sure to share your best performing content via email.
  • Curate. Shine the spotlight on someone else. Promote content from industry leaders and let them know you will be sharing it in your newsletter.
  • Ask your audience what they want. Instead of just trying to read the minds of your customers, ask them what they want. Who doesn’t want to have their voice heard or their questions answered?
  • Tie in current events. Try to find ways to integrate important holidays and major events within your email content.
  • Experiment with subject lines. Check out our post on email marketing statistics to find a few subject line tricks that might work for you.
  • Give extra value. I’ll cover this more extensively under the “Incentives” category in the deck below but the idea here is to run subscriber-only contests or give them something they can’t get anywhere else.

Once you have your email plan ready to go, it’s time to start building your list…

OPT-IN FORMS

  1. Sidebar. Add opt-in form to your sidebar. Add a subscription form to the sidebar of your blog with this WordPress plugin or develop a custom opt-in form.
  2. Hello Bar. Add a Hello Bar to the top of your website. You can encourage email signups directly in the Hello Bar or drive traffic to a subscription landing page.
  3. Main Menu Page. Add an “Updates” or “Subscription” page to the main menu of your site. This should link to a page dedicated to your email subscription. Highlight the most important benefits of your email newsletter.
  4. Custom. Create a custom opt-in form on your homepage. This is important if your primary goal is to convert visitors to email subscribers. Great for bloggers.
  5. Popups. Annoy people with popups. There is evidence to support that popups work but it’s up to you to decide if the conversions are worth the interruptions.
  6. Blog Footer. Create a custom opt-in form for the footer of your blog posts. See the bottom of this post for an example.
  7. Opt-ins Everywhere. Flood your site with opt-in forms. Ok, maybe not flooded, but consider adding an opt-in form to every page of your site. Visitors should always have an easy entry point.
  8. Brilliant Copywriting. Write amazing copy for your opt-in forms. Grab attention with the headline, nudge with the body, and trigger with the call-to-action. Communicate the incentives.
  9. Something Extra. Add something extra to your opt-in forms. Including a dollar value of your incentive or a testimonial or adding social proof can spice things up.
  10. The Simple Ask. Don’t ask for too much information before opt-in. Generally, all you want to ask for is an email address. The more you ask, the less visitors convert.
  11. Special Promotions. Customize opt-in forms for special promotions. Are you anticipating a traffic surge from a new campaign or guest post? Tailor your forms to the guest audience.
  12. Optimization. Optimize opt-in forms to improve conversion rates. Test small changes to your opt-in forms such as location, design, copy, call-to-action, and more. Something as small as changing the voice from first to third person can have a major impact.
  13. Interactive. Develop a super unique opt-in form. Want to really stand out? Create an interactive signup form or video game that prompts signups. This can quickly turn into PR opportunities.

Learn more: 16 Opt-in Tricks To Grow Your Email List

INCENTIVES

  1. eBook. Create an ebook on a popular industry topic. Combine your most popular blog posts or choose a topic based on industry demand.
  2. Email Course. Create an email course. This series of emails should educate your audience on an in-demand industry topic. Use autoresponders to schedule emails.
  3. Webinars. Run recurring webinars. Live video conferences can educate your audience and encourage them to sign up for emails.
  4. Contests. Run recurring giveaways or contests. Select a product or service to give away every so often and announce winners via email.
  5. Special Club. Create a club for subscribers. Brand your email subscription as a special club and offer a variety of incentives.
  6. Audio Gift. Record an audio. Take one of your ebooks or popular blog posts and record an audio version. Give this away as a free gift with a subscription.
  7. Discount. Offer a discount. Select a special deal or discount on a product or service for new email subscribers. Deliver the deal in the welcome email and set up a reminder email for subscribers who don’t make a purchase.
  8. Free Trial. Offer a free trial. In exchange for an email and other information, give people an opportunity to try your product or service for free for a select time period.
  9. Free Samples. Offer free samples. Do you have product or services that you can afford to give away for free? Offer to send free samples to people who sign up for your emails.
  10. Video Gift. Give people a valuable video. Create a screencast video for your audience and teach them how to do something important. Or create a tutorial video.
  11. Unique Tool. Develop an online tool. Companies like Hubspot offer online tools that require an email subscription, whereas marketing leader Neil Patel, who believes tools can be a better investment than content, offer tools for free without requiring subscription.

Learn more: 10 Powerful Opt-in Incentives That Will Get You More Email Subscribers

SUBSCRIPTION CONFIRMATION

  1. Confirmation Page. Create a custom email subscription confirmation page that welcomes new subscribers into your email community.
  2. Gratitude. On the confirmation page, show gratitude to new subscribers by offering them a genuine thanks and links to free content they might find valuable.
  3. SPAM Avoidance. On the same page, request subscribers to add your email address to their contact list to avoid SPAM filtering.
  4. Sharability. Near the bottom of your confirmation page, add social media links and encourage subscribers to share your subscription with friends.
  5. Confirmation Email. Create a custom confirmation email with ExpressPigeon that redirects subscribers to your confirmation page after they confirm subscription.
  6. Welcome Email. Create a custom welcome email with ExpressPigeon that effectively delivers on the opt-in gifts you promised in your opt-in forms.

JUMP-STARTING

  1. Friends & Family. Tell your friends and family about your email subscription. People closest to you are likely to help you in the beginning, and you never know who they know.
  2. Reengagement. Reengage your old email list. Send an email to subscribers from your old opt-in list inviting them to join your new one.
  3. Old Contacts. Send individual emails to old business contacts. Even if you haven’t stayed in touch with all of your connections, they might be interested in your emails.
  4. LinkedIn Connections. Find connections on LinkedIn that work in industries relevant to your email subscription. Send each potential subscriber a unique private message.
  5. LinkedIn Groups. Introduce your email subscription to targeted LinkedIn Groups. You want to have a presence before promoting your emails so get active early.
  6. Public Announcement. Make a public announcement on all of your social media accounts to encourage your fans, followers, and connections to sign up for emails. Tailor the post to each audience.
  7. In-House Promotion. Develop a system for in-house promotion. Encourage your team, but do not require, to reach out to family & friends and promote your subscription on social media accounts.
  8. Craigslist. Promote your subscription on Craigslist with an ad that highlights the benefits of your subscription. This works best if building a list for a local event or product launch.
  9. Email Signature. Add a note and a link to your email subscription in your email signature. This gives everyone you email a chance to sign up.

Learn more: 7 Overlooked Ways To Jump-Start Your Email List Today

OFFLINE MARKETING

  1. Paper Sheet. Add a paper sheet at your business where visitors can sign up. Make sure to highlight the incentives of subscribing and place the sheet where people can see it.
  2. Conversation. Ask people to sign up for your emails in conversation. This works particularly well for B2B. After a meeting with a prospective client, tell them about your newsletter and ask them if they want you to add them.
  3. Phone calls. Turn phone calls into subscribers. If someone calls you trying to pitch you on their business or you have a call with a prospect or customer, give them a chance to subscribe to your emails. It doesn’t hurt to ask.
  4. Signage. Use your outdoor or window signage to promote your emails. Let passerby know about the benefits of your emails and give them an easy URL or QR code to easily find your subscription form.
  5. Print Materials Add-On. Promote your email subscription on all print materials. This works best when you offer irresistible opt-in incentives.
  6. Dedicated Print Materials. Create postcards or other print materials dedicated to your email subscription. This works great if you have a special club for subscribers or run recurring contests.
  7. Trade Shows Display. When you have a booth at a trade show, give people an opportunity to sign up for emails. A contest can be encouraging, but make sure people know what they are signing up for.
  8. Hosting. Organize industry events. Put together a one-time or recurring Meetup, seminar, blogger dinner, or hackathon, and collect emails at each event.
  9. Industry Events. Attend key industry events. Bring your email subscription print materials with you to the next event you go to. Beyond making connections, you might attract new subscribers.
  10. Direct Mail. Include email marketing in your direct mail campaigns. Request an email address or include a URL and QR code to your subscription page. Encourage direct mail recipients to go paperless.
  11. Phone Line. Does your business have a phone line? Replace that dreadful elevator music with recordings about your website and email sign up. Even your answering machine can help you get the word out!

Learn more: 6 Quick Tips To Grow Your Email List Offline

ADVERTISING

  1. Website Advertising. Advertise your subscription on a site with similar audiences. Getting featured isn’t easy, and advertising placement can get you powerful results.
  2. Google Advertising. Run a Google AdWords campaign. Make sure you already offer compelling opt-in incentive and have a landing page for your subscription to direct ad clicks to.
  3. Social Media Advertising. Run social media ads. Promote your email subscription on Facebook, Twitter, and LinkedIn, with highly targeted social advertising. Drive traffic to a subscription landing page.

E-COMMERCE

  1. Checkout. Place an opt-in form on your checkout page. Checkout is a great time to convert one-time customers into email subscribers. Offering a product discount on a future purchase is a great opt-in incentive.
  2. Email Receipts. Offer an opt-in option on email receipts. Some people are weary of subscribing during checkout, so make sure you reinforce your subscription benefits and offer an opt-in option directly in email receipts. This could be the reinforcement they need.
  3. Abandoned Cart. Send abandoned cart emails. When someone leaves your site with products in their cart, it’s important to send an email reminder. Once they come back and complete a purchase, they should have an option to subscribe for email on checkout and in their receipt.
  4. Special Offer. Offer a product discount in exchange for subscription. This is a great incentive to encourage visitors to sign up for emails. Who wouldn’t sign up for emails if it saves them 10% on their first purchase?
  5. Recurring Deals. Run recurring deals only available to email subscribers. Give people a reason to sign up for deals. This keeps retention up and gives visitors incentive to sign up.

RETENTION

  1. Goodbye? Offer an option for subscribers to tell you why they are leaving when they unsubscribe. This helps gives you ideas on how to improve your campaigns.
  2. Come Back! After subscribers unsubscribe, give them an option to sign back up. This seems contradictory, but you’d be surprised at how quickly you can turn them around with a special deal or a funny photo.
  3. See You Soon. When you have to take a break, whether it’s for a vacation or family situation, let your audience know. This builds trust and makes sure they don’t forget about you.
  4. Inner Circle. Develop an inner circle. Do you have a few subscribers that seem to really love your emails? Give these fans an option to become a part of a more exclusive subscription and offer them special deals.
  5. Spotlight. Feature subscribers. Ask your subscribers to offer their tips or ideas and feature a new subscriber in every issue. This gives subscribers an opportunity to become a part of your team, on a deeper level.
  6. Suggestions? Ask for suggestions. Don’t be afraid to ask subscribers what they want to see or hear about in your emails. This can help you tailor your content before subscribers do that awful thing they should never do and unsubscribe!

TWITTER

  1. Check This Out. Tweet a link to your subscription form and tell followers why they should sign up.
  2. Coming Soon. Tweet about upcoming deals or content available only to email subscribers. Tell your Twitter followers to sign up for emails to get access to the deal or content before you send your email.
  3. Bio Link. Include a link to your email subscription in your Twitter bio. Use a URL shortening service like bit.ly to avoid taking up too many characters.
  4. Content. Make sure you have opt-in forms on every page you link to on Twitter. When you promote a new blog post or eBook with a tweet, visitors should be able to easily subscribe.
  5. Direct Messages. Send a welcome direct message (DM) to new followers and include a link to your email subscription. Some people hate automated DMs, so consider personalizing them to each follower. You can also link to specific content that might interest them.
  6. Email Tweet Links. Include “tweet this” links in your emails. You can use a service like Click To Tweet to add links to your emails that encourage subscribers to share your emails on Twitter.
  7. Embedded Tweets. Include tweets in your emails. You can use content from Twitter in your newsletter, and when you do, reach out to those Twitter users and let them know that they were featured. You might want to request permission before using their tweets.
  8. Incentive Promo. Develop a Twitter campaign to promote one of your eBooks or email courses. As long as you have your opt-in process optimized, driving traffic to your content is always a great way to build your list.
  9. Miss It? Send a “did you miss our newsletter” tweet. No one enjoys feeling left out, especially if other people that follow him or her received something that they didn’t.
  10. Thank you. Thank people or send retweets to people who are tweeting about your business, newsletter or emails. This adds exposure to those who may have missed your tweets about your emails.
  11. #Hashtag. Join discussions and mention your site. You can target your audience by observing hashtags and joining appropriate discussions. Once followers begin reading and retweeting, it’s easier to grab their interest in your newsletter signups.

FACEBOOK

  1. Subscription Tab. Add a subscription tab to your Facebook page. Design a beautiful call-to-action image for the tab and link it to your subscription page. Or use Facebook Email Sign Up to create one in minutes.
  2. Content Tab. Create tab for gated content in your Facebook page. You can build a custom tab that houses your free ebooks, email courses, or other content that requires email signup to access.
  3. Contest. Run a contest on Facebook that collects emails for entry. Learn how to do this in my recent post on how to integrate email and social media.
  4. Cover Talk. Add a call-to-action in your Facebook page cover. Include a message that encourages people to sign up for emails in your cover.
  5. Pay To Play. Run a Facebook ad or create a promoted post that highlights your subscription.

SOCIAL MEDIA CONTINUED

  1. YouTube. Promote your emails in YouTube videos. At the end of videos, encourage viewers to sign up for emails. Include an ending slide with a visible URL for your subscription page. In video descriptions, you can add a link to your subscription page or a piece of related content.
  2. Google+. Share your email subscription in a Google+ community. Just like LinkedIn Groups, Google+ communities
  3. Vine + Instagram. Create a short video for Instagram or Vine that tells people about the benefits to your emails. You can share your video on other social sites and embed it in a blog post.
  4. Pinterest. Promote on Pinterest. Create “Pins” that link to blog posts and especially content on your site that requires email signups, like eBooks or email courses.
  5. Leaders. Learn from the best. Want to know how to use social media to better reach new eyeballs? Take a peek at what other prominent bloggers and other thought leaders are doing in your space to build their email audience via social.
  6. Talk To Audience. Engage your audience while you create your emails. When you’re working on a newsletter design or content for your next send, don’t hesitate to tweet about why you like working on it and why you find it interesting.
  7. Something New. Get out of your Twitter and Facebook comfort zone, and jump into the world of Google+ and Pinterest. The more platforms you’re on, the more opportunity you have to reach new users.
  8. Follow Us. Encourage users to follow you on different platforms. If someone already follows you on Twitter, give them an option to connect with you on Google+ or another channel and you build a deeper connection. The deeper the connection, the more the chances they have to find your content and eventually subscribe.
  9. Become The Solution. Were you hoping to find a way to integrate your social media with your email acquisition but found the options available lacking? Create a better way! There’s no better way to become an authority than creating the next great tool.
  10. Buttons. Make your content easy to share on social media. Add social media buttons at the bottom or on the side of your blog posts and emails to encourage readers to share your content with one click.
  11. Content. Create posts that highlight specific incentives that you use to promote your email list. Promote each incentive separately on all social channels.

OTHER ONLINE TACTICS

  1. Guest Blogging. Guest blog on industry sites that target an audience likely interested in your emails. Make sure to link to your email subscription page in your author bio. You can also link to your emails in the post, but only if it is genuinely relevant.
  2. Partner Up! Team up with a partner or affiliate site and run joint promotions. Hosting a webinar with a partner site or running a collaborative blog series can help you attract a valuable audience, or people who instantly trust you, to your site and your emails.
  3. Blog Link. Mention your email subscription in the context of your article. Try to tastefully slip in a hyperlink to your email signup. It makes for a good article.
  4. Industry Talk. Engage on industry sites. Is there a blog that you read regularly? If you have true value to add, leave a comment. People will recognize your tips and click on you, finding your website, and eventually will find your email. Don’t comment just to comment. There is enough noise already online.
  5. Interviews. Unless someone wants to interview you for a site that goes against your beliefs, do the interview. Showcase your expertise and make sure to drop your URL and tell the audience about your emails. Embrace your inner celebrity! ;)
  6. Outside The Box. Contribute outside of your niche. Take your expertise to a leading site in another industry, create a guest post that benefits that audience, and watch your list grow. This is a great way to reach new markets and try new guest blogging tactics.
  7. Start A Conversation. Content marketing expert Andy Crestodina wrote a great article on how to start a conversation online. A new connection can often lead to a new email subscriber, directly or indirectly.
  8. Speak Up. Turn any interaction into an opportunity. Anytime someone engages with your site by posting a comment or doing anything interactive, try to get a prompt in front of them to get them on your email list.
  9. Be The Answer. Actively seek out questions on discussion boards, like Quora, on topics related to your industry. Provide detailed, thorough responses for people. This establishes your expertise and will ultimately drive traffic to your site and help you grow your list.
  10. Get In Touch. Contact key targets in your industry. Don’t be afraid to reach out to important thought leaders in your space via email or Twitter. Let them know about your emails and you might open up a world of cross promotion or add value to them and their business.
  11. Go Local. Don’t sleep on locality. Look for prominent businesses and bloggers and news publications in your community. Reach out to them, and let them know about your emails. People are generally more likely to support other locals to help enrich the community.
  12. Clean It Up. Get rid of your website design clutter. When you give people too many options on your website, they often walk away and choose to do absolutely nothing. Clean up your website and watch your list grow!
  13. Patience. Email marketing can be quite a bit like fishing. Just because something doesn’t take at first doesn’t mean you should completely abandon your fishing hole right away. Take the time to test out your ideas before moving on and trying a new one.
  14. Keep Learning. Never think you know it all as there is always something new coming on the horizon. Every list like this you read is merely capturing the best practices of internet marketing today.

Conclusion

Building an email list is a long-term commitment. To implement the tactics above, consider an incremental approach, testing each tactic individually to discover what works for you. Along the way, I’m sure you’ll come up with dozens of tricks of your own!

How do you grow your email list? Any ideas to add here? Leave a comment below and keep the ideas flowing! :)

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

6 Quick Tips To Grow Your Email List Offline

One of the most overlooked ways to build an email list is to get off of your computer. Let’s take a look at 6 quick tips to build your list away from the digital world.

Tactic #1: Promote your email subscription on print materials.

When you develop print materials, consider adding information about your email subscription. Each handout gives you an opportunity to attract new subscribers.

If you offer a particularly compelling opt-in incentive, this can be especially effective for building your list. How do you go about it?

  1. Develop an email subscription page. You want to create a page dedicated to your email subscription. Give it a custom URL to make it easier for people who receive your print materials to find the page.
  2. Give people a reason to sign up. Make sure to highlight opt-in incentives that are targeting the audience you anticipate reaching with these particular print materials. Your incentive must be compelling to encourage offline to online signups.
  3. Include URL and QR code. Include the custom URL to your subscription page as a QR Code and in written form. How else will people sign up for your emails if they can’t find your subscription form?

When you give people a physical handout and ask them to take action online, there is a lot working against a conversion. But adding information about your subscription to print materials goes beyond just converting.

People who received your handout may wind up on your website in the future, and the initial exposure to your brand will stay with them. Make sure you have the opt-in tricks in place to convert these primed visitors into email subscribers.

Tactic #2: Develop print materials specifically for your email subscription.

If you offer a particularly compelling incentive for new subscribers, consider creating postcards or other handouts dedicated to your email subscription. The focus of the handout should be the opt-in incentive. This works especially well if you run recurring contests or have an “exclusive” club for email subscribers.

For example, let’s say you run a bi-weekly book giveaway for subscribers. You could create a postcard that promotes the chance to win a free book every other week. The link and QR code could take you to an opt-in landing page that elaborates on the contest. You could give away the postcard at trade shows, Meetups, and other industry events.

Tactic #3: Collect emails at trade shows.

This can be a very tricky tactic. People have no problem signing up for emails if they want to receive emails. They do have a problem with being unwillingly added to your list after dropping an email at your booth in hopes of winning a one-time toaster giveaway.

If you want to collect emails at a trade show, promote the benefits of your email newsletter. Make sure people know that they are signing up for emails, not just signing up for a chance to win a one-time giveaway.

paulconference

If you want to incorporate a contest, announce the winners later on via email. Let people know that they are signing up for emails for a chance to win something and to find out about more contests in the future.

Nobody likes getting random emails after events, especially if they don’t intend to. If you’re going to collect emails with the intention of building a list, be transparent. You’re likely to get a few fake addresses, but having an email sign up form at a trade show can be an effective way to gather interested contacts.

Tactic #4: Organize events in your community.

Organizing an event in your city can be a great way to make memorable connections with people with similar interests. While benefits to hosting events span way beyond list-building, events are a great place to collect emails.

Whether you organize a Meetup, educational seminar, or a hackathon, you should encourage attendees to sign up for emails. If they enjoy the event, they will likely want to hear about the next one. Recurring events, like the Orbit Media Wine & Web series in Chicago, are especially effective for building that sense of community.

logo-wine-web

If you feel like you don’t have the social capital to host a successful event on your own, find someone to co-host with you. This is a great way to get more attendees and gain access to someone else’s audience.

Tactic #5: Attend key industry events.

If you’re not ready to take on event organizing, consider attending industry events. If you target the right audience, you give yourself a chance to interact with people who are the ideal subscribers.

You can bring print materials with you to the events or send people a quick email after you meet them. You might get inspired to host your own or become more deeply connected to a community of experts in your field.

Tactic #6: Incorporate email marketing into your direct mail campaigns.

Do you send direct mail? That’s so 90′s. But seriously, some businesses still get great results from direct mail campaigns. If you’re like us and you want to save trees and money, tell your direct mail audience about your email subscription. Encourage them to sign up, and when they do, give them an option to unsubscribe from direct mailers.

Here’s a great example from my dentist, who sends reminders to patients when they are ready for a screening, and requests recipients to go paperless:dog2dentist2

Of course your approach might be different than my dentist. You might want to send a direct mailer designed specifically to promote your subscription. Either way, it’s an easy ask when someone is already receiving direct mail from you.

Conclusion

Building your email list offline is not as hard as most people think. Keep it natural and people will want to subscribe.

How do you grow your list offline? Have any ideas to add to the list? Leave a comment below and let us know! :)

About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

Content Marketing, Email, ESPs & The Future of Marketing with Andy Crestodina

andycrestodina

I recently interviewed Andy Crestodina to give you a look inside the mind of a content marketing genius. Andy is co-founder of Orbit Media, author of Content Chemistry, and a contributor to dozens of industry-leading marketing blogs.

Below, Andy shares his thoughts on a variety of topics including content marketing, email marketing, ESPs, and the future of marketing. Let’s jump right in…


Content Marketing

Some businesses don’t have resources to develop a full-blown content marketing program. What are the most essential ingredients to content marketing success?

When you break it down, content marketing comes down to just a few things.

  1. Creating something useful that answers questions your audience is asking.
  2. Making it visible through search (keyword research), social (shareable, stimulating and network-friendly) and email (gets opened and grows your list).
  3. Measuring what’s working and optimizing your approach accordingly.

You don’t need to do this every day. Depending on the competition in your niche, monthly may be enough to start building relevance. If there is a lot of competition, you’ll need to be more focused and structured. Websites organized around content hubs often do well, even against big competitors.

Content marketing is time consuming and slow, especially at first, but if you don’t do it, someone else in your industry will. Your audience is looking for information and someone is winning the battle for their attention. Someone is answering their questions, becoming relevant, being shared and staying top of mind.

If you’re not being helpful to your audience with great information, promoted well, don’t be surprised if you become less relevant over time and your competitors emerge as influencers of your audience.

Email Marketing

Why does email play such an important role in content marketing?

Email is possibly the most important content promotion tool there is. There’s a saying among social media marketers: “Don’t Build on Rented Land.” It means that not everything in your marketing is owned by you. You don’t own Facebook, Twitter, LinkedIn or Google.

But you do own your website, your content and your email list. That’s one big reason email is important.

There are others: virtually everyone uses email. Email is permission based. Email is easily measured. Email is the number one method for sharing content. Email marketing is absolutely critical in content marketing.

You run a thriving email program at your web design and development company, Orbit Media. Why is email marketing important for your business?

People need a new website once every 3-5 years. If we have a great conversation with someone who doesn’t need us at the moment, we need an efficient way to keep in touch with them for the next several years. Email is the answer.

It’s an autopilot mechanism for keeping in touch with loads of people for years, until that day when they need our services. If our content (delivered via email) has been helpful to them for the last few months and years, we’ve got a better chance of being top of mind.

Bottom line, along with search optimization and social media, email is one of the three main website traffic sources. How could we ignore it?!

Email Service Providers

In your book Content Chemistry, you mention that an email service provider is one of five essential tools for content marketing. What characteristics should you focus on when selecting an ESP for your business?

Here are some of the big criteria for selecting an ESP:

  1. Deliverability: It should be 99% or close to it.
  2. Easy Setup: The first time you setup your email template, it shouldn’t take 6 hours of design and programming time.
  3. Easy Management: After it’s all set up, creating subsequent emails should not be difficult.
  4. Reports: They should be easy to read and very pretty. Beatiful reports somehow have a way of motivating the marketer to pay close attention.
  5. Support: In a distance fifth place is support. An ESP should be self-service, but there are times when you need a little help. It’s nice when help is available.

You left Mailchimp over a year ago for ExpressPigeon. Why the switch?

We took a close look at ExpressPigeon and knew right away it would be an easy switch. The tools for creating and managing emails are the best I’ve ever seen.

Since flying with ExpressPigeon, has your email marketing process changed?

The time is takes to manage our email program has gone down. Deliverability is as good as it ever was.

The Future Of Marketing

In Content Chemistry you talk about the history and evolution of marketing. How do you see marketing evolving over the next five years? How do you see email marketing and content marketing in the mix?

Lots of niches are getting more crowded, so the winners will be mostly in two camps: those that produce more detailed, practical, honest content, and those that produce content is higher quality formats, videos, events and podcasts. Of course, both of these work beautifully with email.

Every serious marketer I know is aggressively growing their email list. It’s the main factor in long-term growth. If you do everything else right, but leave out email marketing, you’ll have to work much harder for much longer to get the same results…

You can follow and connect with Andy on Twitter, LinkedIn, and Google+. Be sure to sign up for his bi-weekly web marketing newsletter on Orbit Media.

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

7 Overlooked Ways To Jump-Start Your Email List Today

Whether you just heard about the insanely high ROI of email marketing and decided to build an email list or you’re already running a successful email program and hit a dead end, I’m sure you’re looking for ways to jump-start your list. Before we dive in, make sure you…

  1. Sign up with an email service provider. Current email marketing statistics show that businesses using an ESP are more likely to be satisfied with their email program than businesses who do not. An email service provider gives you tools to easily design and manage your email campaigns.
  2. Content, content, content. You need to have something to say in your emails. Without producing high quality content, consistently, there is no point in email marketing. What are you going to send to your audience? Without great content, everything else falls apart.
  3. Create opt-in incentive for your audience. You need to give people a reason to sign up for your emails. Check out these 10 opt-in incentive ideas to help you choose the right subscription incentive for your audience.
  4. Update your opt-in process. There are dozens of tricks to make sure your opt-in process is optimized to convert website visitors into email subscribers. Check out these 16 opt-in tricks to help you.

Now you’re ready to grow your list. There are hundreds of ways to get new subscribers but we often overlook the most obvious tactics. The 7 list-building tactics below are perfect for building an email list from scratch or jump-starting your program today. Let’s dive right in…

Tactic #1: Reach out to friends and family.

When you’re building an email list, don’t overlook the power of your personal network. In the early stages, some of the best support you’ll get to grow your list can come from your strongest connections – friends and family.

familyfriends

Sure, some of the people closest to you might have no interest in your emails. But what about their friends? What about their professional connections? You never know until you ask.

Reaching out to friends and family can be difficult, so try this:

  1. Be serious. If you’re not serious about building a list or you don’t actually care about it, why would you want to tell your friends and family? Make sure you plan on following through with what you’re selling. Otherwise, you’ll hear about it forever. It’s not worth ruining your personal relationships unless you are 100% committed.
  2. Don’t be serious. Contact your friends with your usual communication method. If you usually call your cousin, don’t email her out of the blue with a request. Call her, and if she wants to help, send a follow-up email. Keep it fun, keep it casual. Just because you’re looking for help with your business does not mean you should suddenly change your approach or tone.
  3. Make the ask. Make it easy for your friends and family to help you. One of the best ways to do this is to share a link to your subscription in your email page and provide a clear call-to-action. Do you want them to share the link with one friend they know would love your emails? Or simply share the link on their Facebook wall? It’s up to you to choose the ask – you know them better than I do. ;)

Friends and family are usually willing to help unless you stole the last piece of turkey on Thanksgiving. If you are confident in what you’re building, you should have no problem turning to friends and family for their help. This is a very overlooked way to build a list.

Tactic #2: Send a reengagement email to your dated opt-in list.

Are you sitting on an opt-in email list that you built years ago? Send a reengagement email to give subscribers the option to re-subscribe to your emails. This is a great way to build your list and ensure that subscribers are engaged and interested in your campaigns. Remember, this is for opt-in lists only – buying email lists is illegal.

Tactic #3: Send one-to-one emails to old contacts.

Over the years, I’m sure you’ve emailed hundreds, if not thousands, of people that are interested in the topics you cover in your email campaigns. Even if you haven’t stayed in touch with these connections, you can still engage them to sign up for your emails. But how do you go about it without spamming?

  1. Make a list of connections. Take a look at your address book and make a list of connections that might be interested in your emails. You can easily export contact lists from most ISPs.
  2. Draft a template email. Write an email that explains the general benefits of your newsletter and links to your subscription form. This will be your template to work from when sending one-to-one emails to each contact on your list.
  3. Send personalized emails to each individual connection. Working from your template, write an email to every contact on your list. Make sure you include a memory cue or hint to showcase that this is a one-to-one email and not spam.

This tactic sounds tedious, but you’d be surprised by how many of your old contacts will respond to your email. Even if you don’t get as many subscribers as you want, your outreach can refresh professional relationships that will add value elsewhere. Don’t get lazy and try to send an email blast – spam is illegal.

Tactic #4: Take advantage of LinkedIn.

LinkedIn is an extremely powerful social channel for professional networking and promotion. Here are a few ways to take advantage of LinkedIn to promote your email subscription and attract new subscribers:

  1. Send private messages to key connections. Identify connections that are in industries that might benefit from your email subscription and send them private messages. Make sure to keep each message somewhat unique because LinkedIn users can mark messages as spam.
  2. Share your email subscription in LinkedIn Groups. If you’re not already an active member in LinkedIn Groups, get active today. LinkedIn Groups are a great place to communicate with industry peers on a variety of topics, and a great place to promote your new subscription. Make sure you review Group Rules before or you might get yourself kicked out.
  3. Share your email subscription on activity feeds. Make a public announcement on your personal profile and company page to let people know about your emails. Let people know why they should sign up for your emails.

LinkedIn promotion is great for first-time subscription promotion and for a more developed email program. As you continue to develop your email campaigns, tap into LinkedIn Groups and your activity feed to promote your latest content or email newsletter.

Tactic #5: Encourage in-house sharing.

If you’re just introducing email marketing into your business, engage your team to encourage them to help you drive awareness to your subscription. The whole team will benefit from better company performance so promoting your email list should be a win-win for everyone, but don’t force the issue.

office2

If your team supports your business and its direction, they will likely have no problem promoting your email list. Consider using some tips from this post to give them direction on how to spread the word. Getting every member of your team excited to share your subscription can be a valuable step to reaching more subscribers.

Tactic #6: Post an ad for your list on Craigslist 

Craigslist can be a surprisingly useful resource to attract new subscribers. Not only is it free to post ads, but you can get specific in terms of location and subject matter you’re addressing. Don’t believe me?

When I was promoting the launch of an online social network for music artists, over 80% of our beta users came from Craigslist. I encouraged people to submit an email address for a chance to join our beta community and focused on benefits of joining in my messaging. I tested ads in Chicago, and expanded to other markets once they were successful.

Craigslist won’t work for every business but it is especially helpful if you are building a list for a product launch or a local event. Instead of creating an ad that sends people to your subscription page, I recommend communicating the value of your product or event and requesting people to share an email address directly.

Tactic #7: Update your email signature.

Almost no explanation necessary on this one. Simply add a line to your email signature encouraging people to sign up for your email list and include a link to your subscription page. Every email you send can help you get the word out!

paulsignatureblur

Conclusion

Building an email list takes time but when you’re trying to get your first 500 subscribers or inject new life into your email program, direct outreach and simple promotions can make all the difference. Whether you’re calling friends or posting ads on Craigslist, sometimes its the weird & overlooked tactics that give you the boost you need to see consistent growth.

How would you jump-start a list? Any tactics to add? If so, keep the ideas on flow and leave comment below! :)

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

10 Powerful Opt-In Incentives That Will Get You More Email Subscribers

You probably aren’t a fan of people who visit your website, take a look, and leave. You want some way to keep in touch with visitors and email is still the best option.

Smart business owners and bloggers have been enticing visitors to subscribe to emails for years – usually by offering a newsletter with tips and tricks. But as attention spans get shorter and people get busier, it’s harder than ever to win over email subscribers.

One of the most important ways to attract new subscribers is to come up with a subscription gift. I’m sure you’re picturing yourself plugging away for months to come up with the perfect incentive, but don’t give up yet.

Coming up with a subscription gift is not as hard as you may think.

I’m going to introduce you to some of my favorite ways to create incentive for an email subscription. Every business is different, so I’m including ideas ranging from simple to complex. It’s up to you to create the perfect incentive for your audience.

Let’s dive right in…

Incentive #1: Create an eBook on an in-demand topic.

Have you considered writing an ebook?

Ebooks are extremely popular email subscription gifts. Why? If you choose the right topic for your audience and add unforgettable value, you can build a list of engaged subscribers who trust you and care about what you have to say next.

Take a look at the ebook KissMetrics offers in exchange for an email address:kissmetricslandingpage

Notice that Kissmetrics covers an important topic in the analytics industry – measuring data that matters for making “the right decisions”.

This ebook targets valuable subscribers for Kissmetrics – people who are interested in analytics and might eventually purchase its analytics software subscription.

Ideally, you want to create an ebook that attracts new subscribers, showcases your expertise, and introduces subscribers to your products or services.

So how can you write an ebook for your audience?

  1. Choose the right topic. This is not a guessing game. One of the best ways to choose an in-demand topic is to find your most viewed blog posts and expand on your favorite. Make sure you pick a topic you know and care about because you can expect follow-up conversation.
  2. Write your ebook. Draft an outline, set deadlines, and begin writing. Use existing blog posts and competitor ebooks for inspiration. An ebook should be conversational like blog posts, but more comprehensive. Reach out to a respected friend or connection to edit and make final edits yourself.
  3. Design & upload your ebook. The cheapest and easiest way to present your ebook is to create a dedicated webpage. If you want to step it up – create a custom PDF version of your ebook. You can outsource on Dribble or Behance but don’t forget to get a beautiful cover design and a cover thumbnail for your opt-in forms.
  4. Update your welcome email. Use ExpressPigeon to add a button to your ebook URL in your welcome email. You don’t want to promise an ebook and not deliver!
  5. Update opt-in forms. Update your opt-in forms to tell visitors about your amazing ebook. Check out these opt-in tricks to help you with the process.

Is an ebook the perfect incentive for your audience? Or would you rather…

Incentive #2: Create an email course. 

An email course is an incredibly powerful way to encourage people to sign up for emails. With an email course, you can deliver information to subscribers broken into a series of emails that they can digest over a period of time.

For example, Copyblogger offers Internet Marketing for Smart People:

copyblogger

As you can see, the Copyblogger course introduces subscribers to Copyblogger’s high-performing content through a 20-part email series and welcomes them into its current email subscription.

So how can you create an email course for your business? 

1. Identify overall course subject.

What will you teach subscribers in your email course?

You need to have a clear direction and understand the overall goal of your email course. Looking at Copyblogger’s Internet Marketing for Smart People, it’s clear that the goal is to help subscribers “understand & implement effective online marketing”:

smallcopyblogger

One of the best ways to come up with a clear direction is to review some of your most popular blog posts or ebooks and identify a common greater goal they are building towards. This will help you come up with a valuable subject to cover in your email course.

2. Identify & develop lessons to support overall goal.

What specific lessons can you teach in your emails to support your overall goal?

You should break down your email course into a series of individual lessons. For example, Copyblogger offers content marketing, SEO, effective headlines, keyword research, and more – which all support the greater subject of online marketing.

smallcb2

Identify lessons you want to teach in your course. Make a list of content that supports each lesson – blog posts, ebooks, videos, presentations, podcasts. You can link to this content within emails that support each lesson.

3. Create emails & landing pages. 

Once you have an overall subject and specific lessons to cover, you’re ready to create your emails. With ExpressPigeon, you can design beautiful emails with no technical knowledge.

Some lessons may require multiple emails whereas others can be explained in just one. Your emails can link to supporting content or if you need to further elaborate, you can create a custom landing page for each email in the course.

Use ExpressPigeon’s widgets to add beautiful buttons or videos to your email designs. You can easily duplicate emails to maintain a consistent look and feel throughout the series. Once you’re done designing your emails, you’re ready to…

4. Set up your email sequence. 

You will need to take advantage of the ExpressPigeon autoresponder feature to deliver your emails. Read this to learn how to use autoresponders to set up your email sequence.

Using autoresponders, you can set up your emails to deliver at specific intervals from the time that each new subscriber registers. Once your course is created, it automatically delivers to new subscribers.

5. Update your opt-in forms.

Don’t forget to promote your new email course. Neil Patel swears by email courses and even uses one himself to promote his email subscription. Check out his subscription form for inspiration:

quicksprout

Is an email course right for your business? Give it a shot! 

Incentive #3: Run recurring webinars.

Webinars come highly recommended for converting website visitors into loyal subscribers and customers. Running weekly or monthly webinars can help you stay ahead of the competition by showcasing your expertise on the latest industry topic.

In case you’re wondering… A webinar is a live video conference where you can share a presentation or screencast with your audience. Attendees can ask questions and interact via voice or messaging – one of the most engaging forms of content marketing there is.

Here’s an example of one of Moz’s recurring webinars:moz

 

Moz uses webinars to educate their audience on online marketing in an effort to build their email list and ultimately upsell attendees on Moz online marketing tools. I’m sure you’re wondering how you can use webinars to build your list.

Let’s get into it…

  1. Choose the right topic. Similar to selecting a topic for your ebook or audiobook, a great way to find a topic for your webinar is to look at your most popular blog posts. Select a topic from one of your best posts – how-to’s, list posts, and case studies usually make for great webinars. Make sure you pick a topic you know and care about or you might get crushed in a Q&A.
  2. Choose your software. Hosting a webinar comes with a small price tag. There are free services, but you’re better offer paying for quality and capturing leads than messing around with software that might crash. Most marketers use GoToWebinar.
  3. Promote your webinar. Creating a blog post to promote your webinar is essential to getting the word out. You might want to launch the post a month in advance – especially if you are just getting started. Use social media and your email lists to let people know. Everyone who signs up for your webinar will need to register with an email address – good news for you!
  4. Create your webinar presentation. Your presentation should be a simple slideshow that leaves room for conversation. Remember that the focus of a webinar is to educate – if you get too salesy people will run away and never come back. Don’t forget to prepare a Q&A. This is where you really establish yourself as an expert and build a deeper connection with your audience.
  5. Send a follow-up email. After the webinar finishes, email your audience with a special offer and invite them to join your email subscription. This is a great way to convert your webinar attendees into ongoing subscribers.

While this incentive is not as direct as the others, it certainly is effective at converting visitors into subscribers and customers. Give it a shot!

Incentive #4: Run a recurring contest or giveaway.

Let’s say you have a great product but cannot afford to give samples to every new subscriber. What about running a recurring contest or giveaway?

Giving away something valuable regularly is strong incentive for people to subscribe. Why wouldn’t people want a chance to win something free on a regular basis?

For example, I helped launch Tiesta Tea in the social media space a few years ago. We gave away free bags of tea on Twitter every Friday and earned thousands of paying customers in the process.tiestatealong

Looking back – I could have improved the giveaway by making it exclusive to email subscribers. Here’s what I would do today…

  1. Choose a giveaway and a time frame. What product can you give away? How often can you afford to give it away? Is this giveaway enticing enough to get people excited about your emails? With the Tiesta Tea example, we would give away 5-10 free tins of tea every Friday.
  2. Create entry points on your website. Entry points for the contest are your opt-in forms. Update the forms to let people know about your contest. With the Tiesta Tea example, your messaging might be: “Sign up for the Tiesta Tea Club for a chance to win free tea every Friday.”
  3. Announce winners via email. You can send an email to all of your subscribers on select dates to announce the winners. In the email, you can include a special discount for “losers” to encourage them to make a purchase.

Running a consistent contest or giveaway is a great way to encourage people to sign up for emails, stay engaged with your emails, and visit your blog or store consistently.

Is a recurring contest the right incentive for your audience? Or should you…

Incentive #5: Create a special club for email subscribers.

What if you could turn your email list into an exclusive club? Wouldn’t people rather be a part of something special than something they see everyday?

The concept is simple – transform your email list into a “club” or “membership” and offer subscribers multiple incentives for joining. This is more of a branding tactic than anything but it can be very effective for building a list.

For example, Pillsbury calls its email subscribers “Members” and promotes the club heavily on its website:pillsburyoffer

Notice that Pillsbury offers members free coupons, samples, and a newsletter subscription. When you dive deeper, you’ll find they also give members a free calendar and entries to recurring sweepstakes.

Here’s how you can create a club for your business…

  1. Come up with a catchy name. What will the name of your club be? It’s ideal to make people feel like they are a part of something important. What name is cohesive with your brand? Is it a club? A membership? A community? It’s up to you to decide.
  2. Choose incentive for subscribers. What is the value in joining the club? People need to know what’s in it for them. You can choose multiple incentives from this post to generate ideas. Consider offering ongoing benefits such as recurring contests or giveaways.
  3. Update opt-in forms & process. Be sure to update your opt-in forms and process. One of the most fitting opt-in tricks to consider is creating a page dedicated to your club and adding it to your main menu.

Is creating a club the right way to go for your audience? Or should you…

Incentive #6: Record an audio gift.

Your audience is busy and sometimes they need an option to learn on the go. That’s where an audiobook or podcast becomes such a valuable subscription gift.

Developing audio for subscribers gives them an opportunity to listen and learn – on the way to work, relaxing at home, or driving their kids to school.

See how Audible offers a free audiobook to encourage people to sign up for its service:

audiobook

Why couldn’t you offer the same deal to your email subscribers? Would your audience value a free podcast or audiobook?

Here’s how to create an audio subscription gift…

  1. Choose your topic & write the script. One of the best ways to create an in-demand audiobook or podcast is to select a popular blog post or ebook and expand on it. If you write conversationally, this could be a very simple process.
  2. Record your audio. Once your script is ready, you can outsource the voiceover on Craigslist or do it yourself at a local studio. If you’re considering developing a podcast series, you might want to look into a USB microphone.
  3. Upload audio file & create landing page. Upload your audio file to an audio platform like Soundcloud. Make sure you enable free downloads for the file. Once uploaded, you can create a custom page on your website and embed the audio, with script, for easy downloading & streaming.
  4. Update your welcome email. You need to add a button or text link to direct subscribers to the page with your audio gift.
  5. Update opt-in forms. Update your opt-in forms with these tricks in mind. You might want to design a custom cover for your audiobook or podcast to make it more visually appealing.

Is an audiobook the ideal subscription gift for your audience? Or should you…

Incentive #7: Offer a discount on a product or service.

Everyone loves a good deal. Offering a special discount on products or services is a great way to build your list and encourage subscribers to make an immediate purchase.

Look at how NFL SHOP offers 10% off for new subscribers only:nflshop

Notice that NFL SHOP uses a custom opt-in form to collect information about new subscribers. Don’t worry… you don’t need a major budget to pull this off.

Let’s see how you can offer a discount to subscribers…

  1. Choose your discount. Will you offer a discount on all products or services? Or a specific product or service? Or just a specific brand? Are there any products or services you want to exclude from the offer? Make sure to choose a deal that is financially responsible for you and extremely attractive to your audience.
  2. Generate a promo code. Create a custom promo code for your email subscription offer. Make sure subscribers can only use it once but avoid an expiration date. Why? If subscribers haven’t redeemed the coupon in a certain time period, you may want to send them a reminder email.
  3. Update your welcome email. Use ExpressPigeon to easily insert a button or text link that directs subscribers to a page where your discount applies. Make sure the page only houses products or services that are eligible for the offer – you don’t want to mislead new subscribers.
  4. Update your opt-in forms. Now that the offer is in place, you need to update your opt-in forms. This might require custom development but at the very least, make sure your opt-in copy communicates your new offer. Consider testing new opt-in tricks to better transform website visitors into email subscribers.

Offering a discount is a great way to attract attention to your email subscription, encourage an immediate purchase of your products or services, and set yourself up for an enticing reengagement campaign for inactive subscribers.

Is a discount the perfect subscription gift for your business? Or should you…

Incentive #8: Offer a free trial membership.

Do you sell a product or service that requires recurring payments?

Consider giving away a free trial membership. This attracts people who are interested in your products or services – exactly the type of audience you want on your email list.

A free trial gives people a taste of your expertise and a very direct path to becoming paying customers. Even if they don’t covert into customers after the trial period, you can continue the conversation via email.

Check out how BJ’s Wholesale Club offers a free 60-day membership:

BJswholesale

Notice in the bottom-right corner of BJ’s subscription form, visitors have an option to “Subscribe to BJ’s Emails”. This is one way to do it. Another option is to simply require email subscription to have access to a free trial.

Offering a free trial to your website visitors is a great way to learn more about your prospects. Once you have their emails, you can easily let them know more about your business and their benefits.

Is a trial membership right for your business? Or should you…

Incentive #9: Offer free product samples.

Sometimes the best way to entice people to sign up for emails is to give away exactly what you’re selling… Everybody loves free samples.

This is especially powerful if you sell products that people can buy over and over again. For example, MOO offers free business card samples for website visitors:moobusinesscards

In order to receive the cards, you have to create a MOO account. Once you’re a member, MOO emails you special offers and reminders to finish your project.

Giving free samples can be a great way to entice people to sign up for emails and become paying customers. If you have a great product, can afford to give away samples, and are confident people will come back for more – this could be the perfect subscription gift for your business.

Will you give away free samples to every new subscriber? Or should you…

Incentive #10: Create a quick video for your audience.

Interview yourself…

Use a webcam to record yourself sharing expertise on your industry with your audience. Offer a few tricks and ideas and share some stories to help your audience relate. Upload the video on YouTube and when someone subscribes, share the link with them.

Don’t worry that the video is available publicly on your YouTube channel. If the content of your talk is valuable, subscribers will appreciate it. Your video should deliver what you promise in your opt-in forms.

Create a tutorial video…

Show people how to do something the right way and they’ll love you for it.

Give people a tutorial video as an email subscription gift, but make it something important. What can you show your audience how to do that nobody else is doing better than you?

The topic you choose should be something that is broad enough to engage anyone in your audience but different enough to entice them to sign up for emails. Once you know what to record, you can create your video.

Programs like Camtasia or Screenflow make it easy to record a screencast – a video of what’s happening on your computer screen. A screencast gives people the visuals they need to follow your how-to’s and they’ll be grateful for subscribing.

If you’re doing something more hands-on, you can always create a how-to video that shows the actual process. Don’t be afraid to fly different.

Conclusion

Coming up with the perfect opt-in incentive for your business can be as simple or as complex as you decide is right for your audience. No matter what incentive you choose to create, it’s essential to give people a reason to sign up for your emails. You can use all the opt-in tricks in the world but if you don’t offer any incentive, why would anyone subscribe?

Remember, your subscription gift should be…

  1. Attention grabbing. The gift should be unique enough to get people excited. You can have the most educational gift in the world but nobody will ever know unless they subscribe. How can you communicate your gift to make it grab visitors?
  2. Valuable. Subscribers want to get something out of the gift. If it gets their attention but lacks originality or substance, be prepared for unsubscribes.
  3. Brand consistent. A gift that is valuable but has nothing to do with your business can attract subscribers who are only in it for the gift. New subscribers who don’t care what you have to say aren’t likely to stick around for the long haul.

Coming up with the perfect subscription gift is ultimately up to you. Only you will devise the perfect email subscription gift to attract new subscribers and excite them for what’s to come next. So how are you attracting new subscribers?

Have any ideas to add to the list? Leave a comment below and keep the ideas on flow! :)

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

ExpressPigeon Ranks Among Top ESPs In New Industry Research

According to reviews from 450 marketing professionals, ExpressPigeon’s user satisfaction and feature ratings place it next to Mailchimp, Constant Contact, ExactTarget, and other industry-leading ESPs.

grid2

CHICAGO – April 10, 2014 – Innovative email service provider changing the way marketing email is prepared and sent, ExpressPigeon, was named one of the top email marketing software vendors on G2 Crowd’s The Grid℠, a proprietary software recommendation engine. Nearly 450 marketing professionals reviewed their email marketing tools to provide user satisfaction and feature ratings. ExpressPigeon users ranked it among the highest in its category. In fact, 100% of ExpressPigeon users on G2 Crowd believe it is headed in the right direction, putting it in a strong position against major competitors including Mailchimp, Constant Contact, ExactTarget, Aweber, and dotMailer.

G2 Crowd awarded ExpressPigeon High Performer recognition, an award for products that are rated highly by users but have not achieved major market share. ExpressPigeon outperformed all other email marketing tools in user rankings for ease of use, ease of setup, ease of admin, and ease of doing business with. In addition, ExpressPigeon users rated the platform’s features highest among email marketing solutions.

ExpressPigeon received the following scores from marketing professionals:

  • Number One in Ease of Setup. ExpressPigeon earned a 96% user satisfaction rating compared to The Grid℠ average of 83%.

  • Number One in Ease of Use. ExpressPigeon earned a 97% user satisfaction rating compared to The Grid℠ average of 85%.

  • Number One in Ease of Admin. ExpressPigeon earned a 93% user satisfaction rating compared to The Grid℠ average of 83%.

  • Number One in Ease of Doing Business. ExpressPigeon earned a 96% user satisfaction rating compared to The Grid average of 85%.

  • Number One in Average User Satisfaction. ExpressPigeon earned a 96% user satisfaction rating compared to The Grid℠ average of 85%.

  • Number One in Email Marketing Features. ExpressPigeon earned a 97% user satisfaction rating compared to The Grid℠ average of 87%.

  • Number One in Platform Features. ExpressPigeon earned a 98% user satisfaction rating compared to The Grid℠ average of 86%.

“These rankings are a strong validation of our continued emphasis on listening to customers and improving our platform,” said Igor Polevoy, President of ExpressPigeon. “Having used other ESPs while managing large IT projects, I did not have the best experience, and saw an opportunity to build something better. After spending more than two years developing our product, we’re excited to make it the most intuitive email marketing system. When we get rave reviews, I feel we are moving in the right direction.”

ExpressPigeon ease of use eliminates the usual stress of email marketing. The platform helps its users design fast, deliver on time, and track everything, with no technical knowledge required. Partnering with predictive analytics engine, SimpleRelevance, allows ExpressPigeon to offer its customers industry-leading personalized email content such as unique product recommendations, optimized deals, images that fit each customers’ preferences and more. It eliminates the need to manually segment because each email is specifically targeted to each customer.

To learn more and view The Grid℠, go to G2 Crowd here.

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About Paul Gavin Jorgensen

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Gmail Visual Inbox Could Mean Pay-To-Deliver For Email Marketing

Google is rolling out a field trial for Gmail users to test out a “Grid View” for promotional email. The Grid View offers a Pinterest-style viewing option in the Promotions Tab that effectively eliminates subject lines when activated.

gmailgridview

Google presents the Grid View as a better way for users to find “deals and offers” they want to know about. But not every email in the Promotions Tab is a deal or offer. For example, thousands of subscribers get our email marketing tips by email and many find them in the Promotions Tab.

So what’s really happening here?

It appears this is another step in Google’s plan to monetize the Gmail inbox.

It all started when Google rolled out Tabs, which created a clear distinction between promotional, social, and personal/business email. By separating marketing emails into the Promotions Tab, Google was able to test inbox ads masked as emails without causing too much of an uproar.

But very few people get excited about ads showing up in their inboxes, especially when those ads look like emails. Sounds a lot like spam, doesn’t it? And if you read my post about buying email lists, you’d know that sending spam is illegal and punishable by up to $16,000 per email.

But what if promotional emails display visually? Could this make inbox advertising feel less invasive? Is it possible that sending spam could become an acceptable practice in the form of inbox advertising?

Google seems to be testing these questions with the introduction of “Grid View”. If it sticks, this will create a further separation between standard email and promotional email. And if promotional emails look more like banner ads than standard emails, Gmail users might not be as upset about advertisers invading their inboxes.

Where is this all going?

For now, the change is likely to make little impact on email marketing. The feature is optional, only available to standard Gmail users, and requires testers to turn it on in the Promotions Tab. There’s also no sign that Yahoo, Hotmail, or AOL are jumping on board and there’s no guarantee that the feature will stick.

But if we look at the bigger picture…

It looks like Google is learning from Facebook’s monetization strategy.

Think about it. Much like Gmail is evolving to show users “what they want”, the Facebook newsfeed evolved to display content tailored to specific users. Through that evolution, it became harder and harder for companies to reach their Facebook fans. Today, you can expect to pay to reach most of your Facebook audience.

Is this where Google hopes to take promotional email? Is it possible that one day we will have to pay Google and other ISPs to reach our email audiences? Is pay-to-deliver the future of email marketing?

What do you think? Leave a comment below and let me know!

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.

7 Ways To Integrate Social Media & Email Marketing

The social media vs. email marketing discussion continues. But not here.

Don’t get me wrong, I uncovered mind shattering email marketing statistics that show email marketing is a better ROI than social media. But social media and email play better together than they do apart.

You can run an effective social media or email campaign without integration. But what happens if you combine your efforts? The truth is, you won’t know until you try.

Let’s jump right in so you can see for yourself…

Tactic #1: Add social media icons to emails.

Adding social media icons to emails is a simple way to encourage subscribers to connect with you on social media. A subscriber who becomes a fan or follower will have more exposure to your brand and a better chance to receive your message and take action.

With ExpressPigeon, you can easily add social media icons to emails. In the editor, click “Add Image” and you will find plenty of icons in the “Social” category.

social_icons_EP

Once you’ve selected an icon, you can click on it within the editing window and link it to your social channel URL. If you don’t see an icon you like in the gallery, you can easily upload your own images. Give it a try here.

Tactic #2: Email subscribers about your social media accounts.

You can email subscribers to encourage them to connect with you on a specific social media channel. Keep emails channel-specific to maintain a clear call-to-action.

Think about what you offer via your social channel that you don’t via email. One of the best ways to encourage connection is to include some of your most popular posts from the past week or so.

For example, Cool Mom Tech sends weekly emails with their 5 favorite pins:

cool_mom_tech_pins_email

This is a great way to encourage social sharing and build your social media following.

Remember – subscribers gave you permission to email them and social media is a less personal commitment. It’s usually worth the ask.

Tactic #3: Ask subscribers to share your emails & content.

Subscribers don’t necessarily know what action you want them to take. Be direct and ask them to share your email or content within your email via a specific social media channel.

If your email is valuable to subscribers, they will be proud to share it. But how do you add social share buttons or links to emails?

It’s easy to add a “Forward To A Friend” link with ExpressPigeon but adding social sharing links can be more difficult. One of the easiest ways to do it is by adding a Tweet link using Click to Tweet. See how Jeff Goins does it here:Jeff_Goins_Email

You can also add sharing links for specific content within your email. For example, I wrote an article on 33 email marketing statistics earlier this year. Within an ExpressPigeon email, I can add statistics with Tweet links like these:

  • Email marketing ROI = 4,300%. tweet this
  • Companies view email marketing as a better return on investment than content marketing & social media. tweet this
  • Email marketing responsibilities usually fall on one person as a part of a wider range of marketing responsibilities. tweet this

With the ExpressPigeon Button Maker Widget, I can transform a statistic from above into a beautiful call-to-action in the heart of my email:

Click_to_tweet_example

Let’s look at another great example from Content Marketing Institute. They explicitly ask people to share a piece of content within their emails:cmi_image

If your audience shares your content as desired, their social media connections may visit your site. And with a few opt-in tricks in place, new visitors can become long-term email subscribers.

Whether you’re encouraging subscribers to share your full email or content within it, the more they share, the better chance you have of building your email audience.

Tactic #4: Promote your latest email on social media. 

You can promote your emails on social media like you would any other valuable content. To find your email URL, you can open your latest email and click on “View Online” in the upper-right corner:open_online_1

Now that you have an email URL, you are ready to identify social channels to share it on. You can do this by thinking about what audiences will get the most value out of this particular email.

Create social media posts tailored to each audience. Remember - your LinkedIn followers and Twitter followers may be interested in your email for different reasons.

Driving traffic to emails via social media is a great way to increase clicks and attract new subscribers. See email promotion in action by clicking here.

Tactic #5: Promote your email subscription in social media posts.

Encourage social media connections to sign up for your emails. You can do this by creating channel-specific posts that link directly to your subscription form on ExpressPigeon or the subscription page on your website.

Here’s an example of how we promoted our emails in a recent Tweet:

Remember that how you promote your newsletter will vary depending on channel. Keep the post cohesive with the rest of your posts.

Here are a few post ideas you can use to promote your email subscription:

  • We’re offering a 25% discount in our next email newsletter. Want it? LINK
  • Want to join our email conversation? Do it here: LINK
  • Want a free book on How To Grow Your Email List? Get it here: LINK
  • We have a special surprise for our email subscribers this week. Sign up to see what it is! LINK
  • Are you missing out on our weekly emails? Join the conversation here: LINK

Tactic #6: Incorporate email into a contest.

Are you running a contest on your website or social media? This can be a great way to build your email list. I know from experience.

I worked with a television show that explores travel destinations and designed a Facebook contest to give away free vacations to destinations featured on the show. People entered the contest by providing an email address within a Facebook tab.

On the entry page in the tab, people had the option to subscribe to:

  1. Emails about the show.
  2. Emails about the travel destination.

Just because people enter the contest doesn’t mean they want emails. I recommend giving them an option. If entrants don’t sign up, you can remind them in a “you didn’t win the contest” email… Unless of course they actually won. ;)

Here’s an example of how Travel Channel is collecting emails for a contest on their website:

travelchannel_contest

If your contest lives on your website like this, social media is vital for promotion. Consider using social advertising, paid posts, and other ways to drive traffic to your contest.

No matter what social media contest you run, this is a great way to build your list. How will you continue the conversation?

Tactic #7: Promote valuable website content on social media.

Do you have an active blog or linkable assets like web-tools or ebooks? You should.

You can generate dozens of traffic-generating social media posts for every piece of content you create. As long as you have opt-in tricks in place to convert visitors into email subscribers, you can turn that social media traffic into a growing email list.

Let’s say you just published a new blog post. What can do you do next?

  1. Identify the target audience for the post.
  2. Identify social media channels where this target audience is most active.
  3. Generate a series of social media posts to promote the post, tailored specifically to each social channel and audience. Use a service like Sprout Social to save, schedule, or publish your posts.
  4. Sit back and let your opt-in process transform new visitors into email subscribers.

Remember – This only works if you have an opt-in process in place to effectively convert your website visitors into email subscribers.

Conclusion

It seems that social media and email marketing were meant to be together. You are now ready to fuel your email efforts with social media and your social media efforts with email marketing.

What do you think? Do you have any tactics to add to the list? If so, keep the ideas on flow by leaving a comment below! :)

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About Paul Gavin Jorgensen

Paul Gavin Jorgensen is the Marketing Director at ExpressPigeon. You can find him on Twitter and Google+.