A strong subscription form can be the difference between a new subscriber and another reader just passing through. It’s never too late to make a few tweaks to your form. We searched to find food fanatics with large followings to see what they do. After all, there’s no better way to generate your own ideas than seeing what the leaders are doing today. Get inspired!
- Simple and Informative via Jamie & Kristen at Perfect Supplements
Lesson Learned: Simple ≠ Boring. Simple means picking a few colors that compliment your web page. Simple means varying font sizes enough to catch the eye. It’s the little details that can make a subscription button standout.
- Big is Beautiful via Jules at The Stone Soup
Lesson Learned: Don’t be afraid to let your subscription form stand out. What may look obvious to you may be completely hidden to someone else. Don’t be afraid to go big and bold with your subscription button. Using a color that doesn’t quite mesh with the aesthetics of your webpage seems like it would be jarring, but in this case, it works.
- Peer Pressure via Michael at Herbivoracious
Lesson Learned: Showing how many people are already subscribed to a newsletter is a great way to continue to grow your readership. Having a lot of followers tells subscribers they can trust you for quality content. This approach is present on a lot of prominent food fanatic sites. Michael takes it a step further by adding logos from major publications that featured Herbivoracious.
- Think Outside The Signup Box via Jenny at Dinner: A Love Story
Lesson Learned: Ever considered creating an “ad” for your own newsletter? As an additional opt-in point, it could be worth testing. If you go this route though, make sure that your button is brand consistent to avoid it feeling like a second party advertisement.
- Play With Convention via Marcia at Table Hopper
Lesson Learned: That little grey text in the entry box is often overlooked. While most choose to keep this small detail mundane, you can mess with the form to create something original and eye-catching. Turning this section from generic copy into conversational foreplay might just be the push your newsletter needs to get your next subscriber.
- Blend via Jennifer at Foodess
Lesson Learned: This subscription box blends in with the banner at top of Foodess. It catches the eye right away both through its style and placement. It is one of the first things readers see when visiting the site and it blends perfectly with the rest of the page. Why make viewers go on a treasure hunt for your signup? Show them the gold right away.